Preface The growth of artificial intelligence-powered chatbots has reshaped sectors worldwide, from customer service to e-commerce and more. As we move into 2025, AI virtual assistant innovation is set to advance even further, incorporating cutting-edge systems to provide personalized, seamless, and seamless customer experiences. With the rising de

Opening Remarks In today’s fast-paced corporate environment, staying ahead of the rivals is crucial. Market research has traditionally been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how businesses collect, analyze, and utilize d

Overview Social media marketing is evolving significantly in the last few years, shaped by shifts in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of businesses and marketers